Set up in one conversation.
Give the assistant your website. It reads your pages, drafts your brand profile, readers and tone, proposes pillars and authors, and writes the house rules. You check the result instead of filling in a blank form.
Built for marketing teamsA content team that knows your brand.
A content team that knows your brand.
Without the headcount.
Diurna researches, drafts, and publishes on schedule — in your brand voice — with your editor approving every piece before it goes live.
Your brand voiceEditor approves everythingPublishes to your Website
The bottleneck
Your content strategy makes sense on paper.
Most B2B marketing teams know exactly what they should be publishing. The problem isn't the plan — it's the production.
Briefings pile up.
Your content person is stretched across five priorities.
The blog quietly falls behind.
Competitors index for the keywords you're not ranking for.
What you've tried
You've tried AI writing tools.
The output sounds like AI writing tools.
You've tried agencies.
They don't know your voice and the retainer doesn't scale.
You've considered hiring.
But a full-time content hire is a long-term commitment for what is fundamentally a production problem.
Product tour
A week with Diurna, in six screens.
Everything below is the real product. Set it up once, then spend a few minutes a day deciding what goes out.
Decide the pace, not every post.
A stream says how often you publish, on which days, how far ahead to build, and whether ideas need your approval before they are written. Change a number and see what it means for the month.
New stream
NameTrail journal
Publishper
Publish days
Build aheadarticles
Autonomy
What this means
MoTuWeThFrSaSu123456789101112131415161718192021222324252627282930311234
Publishes 3 per week.
In the pipeline
≈ 4 articles ready ahead, about 1.5 weeks of publishing.
Each idea waits for your approval before it is written.
Ideas wait in the pool until you say so.
The engine proposes angles from your strategy, from trends and from your team. Mark the good ones ready, reject the rest, or promote one straight onto the calendar.
Reading contour lines without a map app
Why your rain shell stopped beading
Five alpine day hikes with a station at both ends
Layering for shoulder season: the three-garment rule
Microspikes or crampons? A decision guide
MonMicrospikes or crampons? A decision guide
Tue
Wed
Thu
Fri
Sat
Sun
One editorial calendar for every article.
Scheduled, in production, in review, awaiting publish, published: every article sits on its day with its state. Open one to change the angle, the author or the date.
Your morning starts at the Desk.
Articles to review, ideas to approve, what is being written right now and what comes next. Ten minutes with a coffee keeps the whole program moving.
Nothing ships without your verdict.
Read the draft, comment on the exact sentence, then approve it or send it back with notes. The writer revises from your comments, not from a guess.
Visual pipeline builderVisual pipeline builder
Build your content operation without touching a line of code.
Every stage — gathering, writing, checking, shipping — is one tile on a board. Connect them in the order you want and the pipeline runs end to end, every edition.
Every stage of production is a tile on a canvas — connect them in the order that fits your workflow.
Branch and loop until every piece meets the standard you've defined.
Your pipeline is configured for your brand — not a shared template.
Human-in-the-loop reviewHuman-in-the-loop review
Your editors stay in control. Always.
Drop a review gate anywhere in the pipeline and the run holds there for a person. Approve, edit-and-approve, or send it back.
Approve, edit directly, or send it back — without leaving the dashboard.
Diurna iterates on feedback until the piece meets your standard.
The pipeline learns your preferences and improves with every edition.
Persona & quality gatesPersona & quality gates
Sounds like you. Every time.
Describe your copywriting persona in plain language and lay out the quality gates every piece must clear — tone, structure, SEO and search visibility. Diurna writes to that standard and won't ship work that misses it.
Describe your brand voice in plain language — no templates or syntax to learn.
Quality gates for SEO, tone, structure and search visibility.
Run a test draft, review the output, then promote to your live pipeline.
Questions
The things teams ask first.
How is this different from asking a chatbot to write articles?
A chatbot gives you one draft at a time. Diurna runs the whole operation — research, drafting, review and publishing — as a pipeline that repeats on a cadence, writes to your persona, and pauses for a human only at the gates you place.
Where does the finished work get published?
Approved pieces publish straight to your CMS, SEO- and GEO-optimized. Diurna fits the stack you already use rather than asking you to move to a new one.
How much human oversight does it need?
Very little. Diurna researches topics autonomously, reacts to current trends, and keeps a memory of what it has run before. Most teams only review a piece right before it publishes.
What does it cost to run?
Model spend is attributed down to the single piece, so you always see the cost per draft. You can start with a single edition and watch the numbers before you scale.
Is our content and voice kept to ourselves?
Always. Your content, marketing strategy, personas and tone of voice stay entirely yours — they are never used to generate content for anyone else.
How quickly can we be live?
We compose your first pipeline with you on a single call and have it running on a schedule within the week.
Ready when you are
Bring your publishing up to cadence.
Tell us what you publish and how often. We'll compose the first pipeline with you and have it running on a schedule within the week.